Thursday, October 25, 2007

Transportation Seminar and Cookie Time 25 October: Smart Parking

Ohh Hello! Please join us in the ITS Library this Friday at 3:30 for our weekly 'Cookie Time.' This week our lecture, beginning at 4:00, is called "Transit-Based Smart Parking in the U.S.: An Evaluation of the San Francisco Bay Area Field Test" and is presented by Dr. Susan Shaheen of UC Berkeley as well as ITS Davis' Transportation Sustainability Research Center (TSRC).
Rising demand for parking at suburban transit stations, such as the Bay Area Rapid Transit (BART) District in California, necessitates strategies to manage traveler demand. To better manage parking supply, researchers implemented a smart parking field test at the Rockridge BART station from 2004 to 2006 to evaluate the effects of smart parking technologies (changeable message signs (CMSs), Internet reservations and billing, mobile phone and personal digital assistant communications, and a wireless parking lot counting system) on transit ridership and response to service pricing. Researchers employed expert interviews, Internet surveys, focus groups, and parking reservation data to conduct this analysis. This presentation provides an overview of the project, behavioral effects of the field test, and lessons learned.

The talk will be held in 240 Bechtel as usual.

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